Many agencies have relied in traditional marketing methods. These can include newspaper advertisements, direct mailing and cold calling. While these methods are satisfactory for reaching the local market, how does the real estate professional reach out to the person who may be relocating to their area?

In any given area of the country there is a movement of people both entering that particular location and moving out of the area. Traditional methods of displaying listings don’t, can’t and won’t reach someone who is interested in moving into an area. If a person is moving out of the area, there has to be a way to show them residences that are available in the area that they are moving into.

The internet provides the ideal medium to put your inventory of homes available to out of area clients. Through the availability of the Internet, your inventory of homes can be made available to anyone with computer access. This computer access permits prospective homeowners to view the available listings in the comfort of their own home. The listings of any Realtor can be posted on the Internet for a minimal cost.

On-line listings are available to anyone with a desktop computer, a laptop computer or even a smart phone. In a highly mobile society, the ability to reach prospects who do not reside in the immediate area serves as a competitive advantage to any real estate agent or agency. In an age when communications and applications are available to anyone, the market for property is nationwide if not worldwide.

When placing a listing on the Internet, the real estate agent must insure that the pertinent data from the MLS listing is included in the on line listing. Additionally, photographs of the home can be placed on the on line listing of the residence. While photographs are an excellent method of allowing a prospect to view a property, a better way exists. Digital video can be recorded and stored in a WAV format. The WAV format can be read by all media players. A video “walk through” of the house can be recorded and placed in the on line listing. The prospective client can walk through the home whether they are 100 miles or 2 continents away.

Internet marketing for real estate agents provides more potential clients by expanding the base of available clients. The ability of the client to view the inventory of listings allows the client to determine what residence interests them and allows the agent more time to sell those homes without having to take the prospects on a “live tour”. Internet marketing saves the agency money and provides more profit to each sale.

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